Bad funnel copy is your offer's WORST ENEMY.

It's the equivalent of a salesman who shows up late, mumbles through the pitch, and spills coffee on your potential client—

NOT something you want for your business.

Your sales funnel is your salesman. So, is it saying exactly what it needs to say?

If your readers are cOnFusEd, bored, or UNimpressed — your chances of converting are low (maybe even non-existent).

So, do yourself and your future customers a favor and get your funnel filled with the words they need to buy!